Lazada can achieve certain results by attracting traffic and fans through live broadcasting. Lazada can provide real, interactive and interesting consumer experience, so that customers can have more understanding and recognition of its products and brands.
1. Where is the live broadcast entrance of Lazada?
1. Merchants must first register a buyer account through the Lazada app or its PC terminal.
2. In the background, bind the newly registered buyer account with the seller center of your own store, and the country needs to correspond.
3. After the account is successfully bound, you can see a “Laz-Live” icon on the account page. Click this icon to submit a 1-minute trial broadcast. Merchants need to provide platform review after the trial broadcast.
4. After the submitted trial broadcast is reviewed and approved, click “Start Live Now” on the page to start Lazada live broadcast.
2. How effective is Lazada live broadcast in attracting fans?
In addition to attracting traffic, live broadcast can also help Lazada increase the number of fans and further expand its influence. The effectiveness of Lazada in attracting fans through live broadcast generally depends on the following factors:
The popularity of the announcer: Lazada chooses announcers with a certain influence and fan base to broadcast live, and can use the announcer’s fan resources to attract more fans’ attention.
The attractiveness of live broadcast content: The live broadcast content needs to meet the interests and needs of the target users. Lazada can attract more users and become fans by providing interesting, practical or unique content.
Quality of interactive experience: The interactive experience in live broadcast is particularly important for attracting fans. Lazada can encourage users to leave messages, comments or participate in interactive activities such as lucky draws in the live broadcast room to increase the frequency of their interaction with the platform.
Implementation of marketing strategy: Lazada needs to formulate a clear marketing strategy and invest sufficient resources and energy to implement it. In order to attract more users’ attention and participation, it includes activities such as exclusive discounts, limited-time flash sales or free gifts in the live broadcast room.
Although there are certain challenges and risks in Lazada’s use of live broadcasts to attract fans, it does have great potential to increase the number of fans if it is properly planned and implemented.
Lazada can establish a closer relationship with users through the live broadcast platform, thereby improving user loyalty and purchase conversion rate.