The hot trend selection method is that buyers use certain channels to understand the products that buyers are most concerned about at the moment, and then select the products that are suitable for their own sale based on these products. When implementing the hot trend selection method, sellers must first understand the platforms where overseas buyers often communicate about products; then use keywords on these platforms to find relevant content; analyze these contents and obtain the product information they want. The following introduces the hot trend selection method from three aspects: understanding the communication platform, finding relevant content, and analyzing relevant content.
1. Understanding the communication platform
There are many communication platforms for overseas buyers. The platforms where sellers can find product-related information mainly include social platforms and crowdfunding platforms.
(1) Social platform
Social platforms are social media platforms based on buyer relationships. Buyers can access through various mobile terminals such as PCs and mobile phones, and use multimedia forms such as text, pictures, and videos to achieve instant sharing and interactive dissemination of information, and can also make friends and discuss. Therefore, social platforms will contain a large amount of instant product hot information, and sellers can filter this information according to their needs. Overseas social platforms include Facebook, Pinterest, Instagram, etc.
(2) Crowdfunding Platform
Crowdfunding refers to a model in which sellers raise project funds from buyers in the form of group purchase + pre-order. In layman’s terms, when a seller has an idea for a product and wants to mass-produce the product for sale, but has funding problems, he can publish a crowdfunding project on a crowdfunding platform and obtain buyers’ support in the form of group purchase + pre-order. Buyers pay first and receive the product only after the crowdfunding is successful and the product is produced.
In other words, the products that are successfully crowdfunded on crowdfunding platforms are all creative or technological products that are popular with buyers. Sellers can filter the information of these products to choose the products they want to sell. Crowdfunding platforms mainly include Indiegogo and Kickstarter.
2. Finding related content
After the seller finds the platform on which he wants to learn about the product information, he can search for information on the relevant platform according to the keywords of the relevant product he wants to learn about. For example, if a seller wants to search for information about baby-related products on Facebook, he must first register an account on the Facebook platform and then search for baby on the Facebook platform to display content related to baby.
Facebook platform has baby-related content, including groups, posts, photos, etc. Sellers can click to view these contents.
3. Analyze related content
After finding the relevant content of the product through the platform and keywords, sellers can view these contents, screen and filter them, and find the products that buyers are currently discussing, paying attention to, and liking. Then analyze these products and select the products that are suitable for their own sales.