By learning the product display positions and the information contained in the Amazon platform, sellers can understand the product display logic of the Amazon platform and ensure the integrity of the relevant display information when publishing products. From the process of buyers purchasing products, it can be seen that the display positions of products on the Amazon platform are mainly on the homepage, list page and listing.
When sellers open the Amazon platform, the first thing they see is the platform homepage and some products displayed on the homepage. By learning the homepage display logic, sellers can understand how products are displayed to buyers on the homepage, so that buyers can better search for products after they are released. The following introduces how products are displayed on the homepage of the Amazon platform from two aspects: recommended display and category display.
1. Recommended display
Recommended display means that in this display area, Amazon will recommend some products to buyers based on the buyer’s shopping preferences. If the buyer has browsed computer-related products, Amazon will recommend computer-related products to the buyer at this location.
2. Category display
Category display means that Amazon collects the products published by sellers according to categories and then displays them to buyers.
In the recommendation display and category display, the main display is the product pictures to ensure that buyers can understand the style of the product and click on the product they like.