Listing refers to a page that displays more relevant information about a product, including text, pictures, etc., so that buyers can understand the detailed information of the product and make a purchase decision. By understanding the relevant display content of the Listing, sellers can clearly know which information will affect the buyer’s purchase decision to increase product sales. The display of the Listing page mainly includes picture display, description display, product description, and specification display, which are described in detail as follows.
1. Picture display
In the Listing, the picture display mainly includes the main picture and attached pictures of the product. Among them, the number of main pictures is one, which is the overall display picture of the product. The number of attached pictures is 5~6, mainly size/specification pictures, detail pictures, function pictures, instructions for use, scene pictures, packaging pictures, etc. Different products have different display methods. When sellers publish products, they should adjust the pictures of the products to be displayed according to the actual situation.
The first picture of most products is the main picture of the product, which mainly shows the card slot position and number of card slots of this product, and then the use scenarios, packaging, characteristics, details, etc. of the product are displayed in 6 attached pictures.
2. Description display
The description display mainly displays the title, price, variants, five-point description, etc. of the seller’s product. The title and price are the same as the title display and price display on the product list page, and will not be introduced here. The following is an introduction to variants and five-point description.
(1) Variants
Variants refer to the same product with different attributes such as different colors and sizes. Products can have a single variant or a combination of variants. After the variant, when the seller chooses a different color or size, the product image will change accordingly, and the product price and inventory will also change.
2. Five-point description
The so-called five-point description refers to the seller’s detailed description of the advantages, usage scenarios, parameters, etc. of their own products. There are five points in total, so it is called a five-point description. In the description display, the content related to the five-point description has the greatest impact on whether the buyer places an order, and the seller can fill in this content when publishing the product. The five-point description is in the “golden area” of the listing, second only to the picture display. Its function is to allow buyers to have a deeper understanding of the product after they are attracted to the product title, pictures, etc. on the product list page.
3. Product description
Product description refers to a further description of the product.
4. Specification display
Specification display mainly refers to the seller’s display of product size, weight, model and other information.