In addition to determining their own promotion goals, sellers also need to determine the products they will use to achieve this goal. In addition to requiring the promotional products to have BUYBOX, sellers must also check whether the products have price advantages, whether the pages are optimized, whether the inventory is sufficient, and whether the quality is guaranteed.
(1) Price advantage
The price of the products selected by the seller must have a certain advantage over other competing products to ensure that buyers can click on the products and enter the product purchase page during the promotion process.
(2) Page optimization
Sellers must select optimized products, including titles, five-point descriptions, pictures, product details, etc., so as to better attract buyers to buy and improve conversion rates.
(3) Sufficient inventory
The products selected by the seller must have sufficient inventory to avoid the products being removed from the shelves and unable to be sold due to insufficient inventory during the product promotion process.
(4) Quality assurance
Sellers must also ensure the quality of the products to avoid the situation where the more products are sold, the more after-sales problems there are, which will eventually lead to an increase in the store’s after-sales problems and a decrease in weight.