Keyword selection method refers to selecting the products that sellers want through the keywords of the products. Compared with the list selection method, the keyword selection method is more subjective, that is, this selection method relies more on the seller’s experience and needs to select products.
In the process of selecting products using the keyword selection method, sellers cannot directly see the relevant products, but must first confirm the sales direction words, that is, the keywords of the products that the seller wants to sell; match the product subcategories through the sales direction words; then check the high-frequency keywords with high search volume in the subcategories; then use these high-frequency keywords to find products under the category; finally analyze the product data and filter out the products that the seller wants to choose. Let’s learn the keyword selection method from five steps: determining sales direction words, matching subcategories, finding high-frequency keywords, finding category products, and analyzing product data.
1. Determine sales direction words
When determining sales direction words, sellers must first determine the category keywords of the products they want or can sell, and then determine the direction words on the Sonar keyword tool through the category keywords. For example, if the seller wants to sell baby products, the category keyword is baby, and then the sales direction keyword baby is used in the keyword search tool to search for sales direction keywords.
2. Match subcategories
After determining the sales direction keyword, the seller can use the sales direction keyword to search for the attribute keywords contained in the direction keyword, and then match the subcategories under these attribute keywords according to their needs. For example, the seller determines the sales direction word baby toys through the baby category keyword, and the baby toys keyword has many attribute words. If the seller thinks that he can sell baby bath products, then choose the subcategories matched by baby bath toys.
3. Check high-frequency keywords
Next, the seller needs to find the high-frequency keywords of the subcategories that have been matched. These keywords are high-frequency words that sellers will search for during the purchase process. The higher the keyword frequency, the more buyers tend to use this keyword to search for related products.
4. Find category products
Sellers can search for relevant products on the Amazon platform by searching for corresponding high-frequency keywords. For example, if you want to use the high-frequency keyword elegant baby bath toys to search for products, you can enter the corresponding keywords on the Amazon buyer platform to find related products.
5. Analyze product data
Through the above steps, the seller has clearly identified the products he wants to find. After finding the corresponding products, the seller can select the products with good sales and click to view them separately, and use tools such as Jungle Scout and Keepa to view and analyze the data of the products, and finally select the products that are suitable for him to sell.
Learn one more trick: Sonar keyword tool
Sonar is a free Amazon keyword discovery tool. Sellers can enter keywords on the Sonar webpage to find other keywords related to the keyword, and can also view the search frequency of keywords on the Amazon platform, including products, etc.