Transform your offline business to online sales with Shopify
Let shoppers know your Shopify online store is open
When you open a Shopify online store, you won’t necessarily get foot traffic; you need to let customers know where your store is. There are many options for online marketing for your store. You may need to try a few different options before you find the best one for your store.
1. Search Engine Optimization (SEO)
A lot of marketing and search engine results rely on specific words that match your store. Think about the keywords you want to focus on. Using specific keywords in your store description, product titles, and descriptions and marketing will help your search engine optimization (SEO), which can help you rank higher on the search results page when visitors search for your keywords. For more information, see Create a marketing plan.
2. Marketing apps
Marketing automation tools can help you set goals and manage your marketing. Check out the Shopify App Store for marketing apps.
3. External links
Generally speaking, the more links there are on the Internet pointing to your website, the better. Consider writing blog posts and sending them to various blogs about your niche or industry. Asking bloggers to post about your store in exchange for adding a link to their blog on your website can be a great way to drive traffic to your site.
Other ways to surface more links include using social media influencers, organizing contests, and posting your own blog content.
4. Targeted Advertising
Using targeted advertising on search engines and social media sites is another way to advertise your store to the people you think are most likely to buy your products. You can specify audiences for your ads so that the ad provider only shows your ads to people who meet your selected criteria. For example, if you sell baby clothes, you can set your ads to show only to people with young children or grandchildren.
5. Signage
If you have a retail location, you can put up signs in your storefront to let customers know where they can shop online. Use the Shopify Storefront Sign Maker to create custom signs with QR codes that customers can scan to visit your store. You can choose from a variety of templates and customize the signs with a personal message.
Shopify Merchant Official Website Original Details:
Setting up local delivery for online orders by Shopify
Let shoppers know you’re open for business
There is no guaranteed foot traffic when you open an online business; you need to let customers know where you are. There are many options available for businesses to market online. You might need to experiment with a few different options before you find the ones that work best for your business.
1.Search Engine Optimization (SEO)
A lot of marketing and search engine results rely on specific words being matched to your business. Consider the keywords that you want to focus on. Using specific keywords in your business descriptions, product titles and descriptions, and marketing will help with your search engine optimization, or SEO, which helps you rank higher on search results pages when people search for your keywords. For more information, refer to Developing a marketing plan.
2.Marketing apps
Marketing automation tools can help you set goals and manage your marketing. Review the Shopify App Store for marketing apps.
3.External links
In general, the more links that exist on the internet that lead to your website, the better. Consider writing a blog article and sending it to various blogs that write about your niche or industry. Asking them to publish an article about you, perhaps in exchange for adding a link to their blog on your website, can be a good way to bring traffic to your website.
Other methods to get more links include reaching out to social media influencers, offering contests, and posting your own blog content.
4.Targeted ads
Using targeted ads in search engines and social media sites is another way to advertise your business to people who you feel are most likely to place an order for your products. You can specify an audience for your ads so that the ad provider shows your ads only to people with the criteria that you choose. For example, if you sell baby clothes, then you can set your ads to appear only to people who have young children or grandchildren.
5.Signage
If you have a retail location, then you can post signage in your storefront to let customers know where they can shop your products online. Use the Shopify storefront signage maker to create a custom sign with a QR code customers can scan to visit your store. You can choose from a variety of templates and customize the sign with a personal message.
Article content source: Shopify merchant official website