Although the product images on the Amazon platform will not be directly searched by buyers, they are the main factor affecting buyers’ clicks on products on Amazon. If the buyer does not click on the seller’s product after searching for it on the Amazon product list page, the seller will not be able to generate sales. In Amazon’s A9 algorithm, the click-through rate and conversion rate of the product are both very important ranking factors. If the seller’s product is frequently clicked and purchased, then Amazon’s A9 algorithm will improve the ranking of the product in the search results. The following explains how to optimize product images to improve the two ranking factors of product click-through rate and product conversion rate.
1. Improve product click-through rate
The main picture is the key to improving the click-through rate of the product. To improve the conversion rate of the product, the first thing sellers need to do is to increase the buyer’s desire to buy. A high-quality main picture will make buyers feel bright after seeing it. Without violating Amazon’s regulations on the main picture, sellers should try to make the main picture realistic and beautiful. Sellers can reflect the texture of the product through shooting and fine-tuning.
The main image of the product should reflect the texture of the product, be both realistic and beautiful, and greatly attract the attention of buyers, thereby increasing the click-through rate of the product.
2. Improve product conversion rate
Sellers can improve product conversion rate by creating product images that can bring high conversion. Sellers can improve the conversion effect of product images by ensuring the pixel of product images, showing product details, and showing product scenes, thereby increasing product conversion rate.
(1) Ensure product image pixels
First, sellers must ensure that the image meets Amazon’s product image pixel requirements, preferably 1001xX1001 pixels, to enable Amazon’s zoom function.
(2) Show product details
Sellers need to display more details of the product from different angles. The purpose of doing so is to allow buyers to have a more comprehensive understanding of the product.
(3) Show product scenes
In order to allow buyers to more clearly understand the functions and operation methods of the product, sellers can use some product scene pictures in the attached pictures. For example, various furniture can be integrated into the living environment to show its functions.
For example, the seller puts the coffee table in the living room. The coffee table in the picture is set against a sofa and carpet, and decorated with cups and books, presenting a real usage scenario in life to the buyer, increasing the buyer’s cognition and imagination of the product, thereby increasing product sales.