In addition to various static clause pages, the web pages displayed on the Shopify website are mainly product pages and blog pages, so the main direction of web page optimization is product copy optimization and blog optimization. This section takes blog optimization as an example, and web page optimization includes the following points.
1. Timeliness of web page content
Web pages should choose content with strong timeliness, such as new product launches, hot topics, major holiday events, etc. These contents can effectively improve the website conversion rate.
2. Sustainability of web page content
Web pages should be updated continuously and regularly. This not only makes users think that the website is active, but also makes search engine indexing more timely.
3. Relevance of web page content
Web page content updates should be related to the theme of the website and its navigation. For example, if the seller sells sportswear products, then the update should choose sports content.
4. Validity of web page content
Sellers should provide users with effective pages. It is useless to update worthless and meaningless pages more often. If users find a web page useful and can browse and select products through it, then such a web page is valuable.
5. Keyword layout in web pages
Sellers can appropriately layout keywords in web pages so that search engines can more easily index web pages. In addition, keyword graphic links can be used to directly point to products to achieve the conversion from browsing web pages to purchasing products. However, keywords in web pages should not be piled up.