Competitive product analysis refers to a method of optimizing product titles by analyzing competing products and then using relevant information about competing products to find keywords. Competitive product analysis mainly includes four steps: identifying competing products, finding ASIN codes, searching for competing product keywords, and optimizing the product title.
(1) Identifying competing products
When sellers use competitive product analysis, they must first find their competing products. After confirming that their product categories are correct, sellers can find the Amazon best-selling product rankings on the product listing page. The Amazon best-selling product rankings correspond to the rankings of the seller’s products in the category.
For example, a certain teether product ranks 19,631st in the baby products category and 432nd in the teether subcategory. Because the competing products in the subcategory of a product are more accurate than the competing products in the large category, for example, the baby products ranking also includes subcategories such as baby clothing and baby strollers, while the subcategories only include different types of teethers, so sellers can click the “teething” link to enter the teether product ranking page to find competing products.
Sellers can find competing products that are highly similar to their own products by comparing the attributes, characteristics, parameters, etc. of each product.
(2) Find ASIN Code
After the seller has determined the competing products that are highly similar to their own products, they can find the ASIN code of the product on the competitor’s listing page.
(3) Search for competing product keywords
After finding the ASIN code of the competing product, the seller can search for the competing product keywords through the keyword search tool.
(4) Optimize your own title
After the seller has found the competing product keywords, he can use these keywords to optimize the title of his own product. When optimizing the product title, the seller also needs to pay attention to the readability of the title and the usability of the keywords.