In the process of selling on the Amazon platform, sellers must ensure that the goods they sell are legal and have the authorization of the property owner. If they fail to do so, the seller will face the situation of having their account blocked. If the seller does not understand the relevant content of intellectual property, it will be easy to violate Amazon’s rules and be blocked.
Reasons for intellectual property violations
Intellectual property, also known as “intellectual property rights”, refers to the property rights enjoyed by the right holder over the results of his intellectual labor. Various intellectual creations (such as inventions, designs, literary and artistic works, as well as logos, names, images, etc. used in business) can be considered as intellectual property owned by a certain person or organization. On the Amazon platform, real people need to have copyrights, trademarks, invention patents and design patents. In other words, in the process of selling on Amazon, sellers need to avoid illegal manufacturing, plagiarism, and the sale of imitations and fakes.
In theory, Amazon and sellers need to bear joint responsibility for selling these goods on the platform. However, considering the platform’s business model, the court ruled that Amazon does not need to be held responsible for this. This means that sellers need to bear the consequences of infringement independently. If the property owner or legal agent files a lawsuit against Amazon, the seller’s Amazon account will be blocked and funds will be frozen.