On the Amazon platform, sellers are mainly divided into two types: sellers with their own brands and sellers who purchase goods from third parties. The following is an introduction to the circumvention of intellectual property rights violations from the perspective of these two types of sellers.
(1) Sellers with their own brands
For sellers with their own brands, there are mainly the following points to avoid intellectual property rights violations.
① Pay special attention to the words used when publishing product information to ensure that everything is original.
② Check brand keywords or phrases in the trademark database.
③ Before publishing a private label product, make sure it is unique, even if it has passed patent review.
It is worth mentioning that Chinese sellers’ private brands need to re-register their brands in the corresponding operating site country. For example, if the seller operates a US site, then the brand needs to be registered through the US Trademark Office, otherwise it is equivalent to having no brand.
(2) Sellers who purchase goods from third parties
For sellers who purchase goods from third parties, there are mainly the following points to avoid intellectual property rights violations.
① Try to understand the intellectual property owner and sales agent of each product.
② Ensure that all product information (including pictures) published is approved by the intellectual property owner.
③ Record the item list and invoice of each product and check it before publishing.
Investigate suppliers and suppliers’ competitors, and do not purchase from suppliers who cannot provide relevant documents.