The FBM logistics model of the Amazon platform is a cross-border logistics model that most novice sellers will choose. In order for sellers to better understand this cross-border logistics model.

FBM (Fulfilment by Merchant) is a logistics model in which the seller directly contacts the cross-border logistics to ship the goods from domestic suppliers or warehouses after receiving the buyer’s order. In this model, the seller will be responsible for all logistics links.

The main process of cross-border logistics is as follows.

●Buyers place orders on the Amazon platform;

●Sellers obtain order information from the Amazon platform;

●Sellers pack the goods and deliver them to cross-border logistics channels;

●Cross-border logistics channels transport the packaged goods to the customs of the importing country after customs clearance in the exporting country;

●Then the goods are delivered to the buyers through cross-border logistics channels.