After understanding the various logistics channels and their advantages and disadvantages, sellers should also choose a suitable logistics channel for the transportation of goods in the actual commodity transportation process. When choosing a logistics channel, sellers mainly consider the characteristics of the goods, logistics prices, logistics timeliness, and logistics services. The specific introduction is as follows.
1. Commodity characteristics
The unit price, weight, volume and other characteristics of the goods are the priority considerations for sellers when choosing a logistics channel, because different logistics channels have different restrictions on the weight, volume and type of goods. For example, if the unit price of a commodity is low and the volume and weight are small, it means that the profit of the commodity is low, and it is more suitable to choose a low-priced postal parcel.
2. Logistics price
The cost of cross-border logistics is undoubtedly one of the most concerned issues for sellers, but the transportation price is not the lower the better, but it must be controllable. If the seller has only a few goods to ship a month, then the cost is easy to convert, but if there are thousands of goods to send a month, plus the price of logistics will change at any time, then the final cost is very difficult to calculate and control. Therefore, it is important whether the logistics channel provides transparent, reasonable and stable quotations. Therefore, the seller should find the lowest price for logistics under the premise of ensuring that the logistics price is controllable.
3. Logistics timeliness
Another important criterion for sellers to measure logistics channels is timeliness. So is the faster the logistics, the better? If it meets the expectations of both buyers and sellers for timeliness, the more stable the timeliness is, the better it is at a controllable cost. It is recommended that stores try to contact several logistics channels during the off-season and test the quality of the lines by shipping at the same time to prepare for the peak season. During the peak season, the carrying capacity of the logistics channels should also be considered to examine whether they have good response methods and corresponding claims mechanisms for warehouse explosion problems in the past.
4. Logistics service
Logistics service is an important factor that sellers must consider in addition to cost and timeliness. When sellers evaluate logistics channels, they can learn in detail whether the logistics company’s operations in all links are professional enough, whether there are branch teams and customer service teams overseas, and whether they can respond and troubleshoot abnormal logistics events in a timely manner. For example, whether the logistics channel receives parcels on holidays, whether there are professional vehicles that can meet special loading needs, and whether there is full-process product tracking. The details of various services determine whether this logistics channel is reliable and trustworthy. Logistics suppliers with professional and stable teams will also share their experiences with sellers when they expand overseas markets or enter e-commerce platforms, so that sellers can avoid detours.
No logistics channel is perfect. Only the channel that is suitable for sellers to ship is the best. In addition to considering the above issues, sellers must also consider various factors such as their own platform and buyers. For example, in the actual process of selling goods, even if the seller has more experience, it is impossible to predict the situation of all buyers, so it is more appropriate to give the choice to the buyer. You only need to indicate the supported transportation methods in the product description, and then determine a default transportation method. Then if the buyer has other logistics channel needs, he will contact the seller.