By learning the product display logic and A9 algorithm of the Amazon platform, sellers understand how products are displayed and ranked, and then they can start to publish products. The product publishing methods of the Amazon platform mainly include self-built listings and product follow-up sales.
Sellers can publish products on the Amazon platform by building their own listing pages. The product publishing method of building their own listing pages is suitable for products that have never been sold on the Amazon platform. This requires sellers to have their own brand products, production factories, unique suppliers, etc., and can sell products that other sellers have not published on the Amazon platform.
When building their own listing pages, sellers can fill in the corresponding product information according to the column process. The publishing steps are mainly divided into selecting categories, filling in main information, adding variants, providing other information, uploading pictures, filling in descriptions, entering keywords, and adding more parameters. The specific introduction is as follows.
1. Select categories
According to the category relevance of the A9 algorithm, it is known that the correct selection of product categories is very important. Sellers can determine the category to which their products belong based on other similar products on the platform.
2. Fill in the main information
The main information of the product is filled in under the Vital info column. The information in this tab includes the product name (i.e. product title), manufacturer, brand name, product ID (CUPC code), etc.
3. Add variations
If the Variations column appears when the seller publishes the product, it means that this category supports variations. Sellers can add the corresponding color, size, price, etc. of the required products to present to buyers. However, not all categories support variations. Generally, clothing, shoes, and jewelry products have variations.
4. Provide other information
Other information of the product includes inventory, product status (whether it is new), promotional price, etc., which sellers can fill in in the Offer column.
5. Upload pictures
In the Images column, sellers can upload the main picture and attached pictures of the product. When uploading product pictures for the first time. The picture will not be uploaded successfully immediately. You need to wait until the product information is filled in and then click the Save and finish button to upload it successfully. Before uploading pictures, sellers must ensure that their pictures comply with Amazon’s regulations on product pictures.
6. Fill in the description
In the Description column, sellers mainly fill in the characteristics, advantages, and usage of the product, that is, the five-point description of the product, to increase buyers’ comprehensive understanding of the product. If the seller has registered the brand on the Amazon platform, you can also fill in a more detailed product description in this column.
7. Enter keywords
Under the Keywords column. You can fill in some search terms in Search Terms, and should fill in keywords that have not appeared in the title and description as much as possible.
8. Add more parameters
Sellers can further supplement the parameter introduction of the product in the More Details column, such as weight, volume and other information.
The above is an introduction to the main steps of publishing products on the self-built Listing page. However, depending on the product, Amazon may require sellers to fill in other information about the product. For example, for electronic products with batteries, the Amazon platform will add a Compliance column to allow sellers to fill in relevant information about the battery.