In daily online shopping, you can often see various product promotions on platforms such as JD.com and Taobao. These promotions bring a large number of orders to sellers on these platforms. Sellers can also bring traffic to their products and increase sales through Amazon platform activities.
Amazon’s flash sales often attract a large amount of traffic. For products participating in flash sales, the Amazon platform will actively provide traffic support, which will save sellers a lot of advertising fees and operating costs. It is especially suitable for new sellers to promote new products and increase sales in a short period of time. The following is an explanation of flash sales activity types and flash sales points.
Flash sales activity types
Flash sales activities are divided into three types: Deals of the Day, Lightning Deal, and Best Deal.
(1) Deals of the Day
Deals of the Day is abbreviated as DOTD. The flash sales last only one day. It is an activity that Amazon officially invites sellers to participate in. Sellers cannot apply. If the seller’s store has good sales, they may receive an invitation from the Amazon platform. This flash sales activity has only three advertising slots per day, and these advertising slots are free. If a seller can grab such a spot, the promoted product will basically be very popular.
(2) Lightning Deal
Lighting Deal, abbreviated as LD, is a short-term flash sale mode that usually lasts 4 to 6 hours. Each product is charged $150. Sellers can create the event on their own or sign up through the business manager. It is the easiest flash sale event to participate in. This flash sale event can only be applied for once a month. The product must have a high evaluation and the overall store rating must be at least 3.5 to have a chance to be recommended. The event price is 80% off the daily price or lower. New products with high conversion rates have more advantages.
The page not only displays the product’s price, title, evaluation, etc., but also shows that the event time of the product is 5 hours, 7 minutes and 10 seconds, as well as the progress of being ordered.
(3) Best Deal
Best Deal, abbreviated as BD, is a long-term flash sale mode that lasts 14 days. It can only be signed up through the business manager. It is free of charge and the general review period is two weeks. The buyer’s evaluation is required to be at least three stars. In fact, it must be above four stars to be recommended. Secondly, the product price must be 15% off the normal price of the product or lower. You can only apply twice a month.