The main features of AliExpress include low entry barriers and simple transaction procedures.
(1) Low entry barriers
The entry barriers of the AliExpress platform are low. It does not impose any restrictions on the organizational form and capital of sellers. Companies or individual businesses can publish products on the platform. After publishing 10 products, sellers can set up their own stores on the platform and then directly promote their products to buyers in more than 200 countries around the world.
(2) Simple transaction procedures
Another major feature of AliExpress is that the transaction procedures are very simple. There are many high-quality logistics suppliers on the platform. Export and import customs declarations are completed by the logistics suppliers on AliExpress. The order generation, delivery, receipt, payment and other processes of both buyers and sellers are completed online. The operation mode of both parties is similar to the domestic Taobao platform and is very simple.