After the seller has made preparations for CPC paid promotion, he can start the creation work. In order to ensure that the seller can accurately create CPC paid promotion.
1. Overview of advertising campaign management
Sellers can create work under the “Advertising Campaign Management” sub-tab in the Amazon backend.
After entering the advertising campaign management page, the seller can see the overall interface of the store advertising. In this interface, the seller can view advertising campaigns, create advertising campaigns, view advertising data and promotion charts, etc. When creating an advertisement, the seller must first find the advertising creation button in the overall interface of the store advertising.
Through the “Create Advertising Campaign” button, the seller can enter the advertising campaign type selection interface.
2. Creation of product advertisements
The creation of product advertisements mainly includes creating product advertising campaigns and creating product advertisements. group, set keyword bidding, add product keywords, etc.
(1) Create a product advertising campaign
After the seller selects the product to be promoted, he/she can enter the interface for creating the product advertising campaign content. The seller can fill in the name of the advertising campaign, advertising combination, advertising time, daily budget, and positioning, etc.
① Advertising campaign name. The seller can set the name of the advertising campaign according to their needs to facilitate the search and management of product advertisements in the future. For example, if the purpose of the product advertisement is to promote new products, it can be named new product promotion.
② Advertising combination. Advertising combination means that the buyer can combine this product advertisement with other product advertisements. However, in daily promotion work, in order to facilitate management, Sellers generally do not combine advertisements.
③ Advertising time. Advertising time refers to the time when the product advertisement is released. For example, if a product advertisement is released from July 5, 2019 to August 5, 2019, then on August 6, 2019, the product advertisement will automatically stop running.
④ Daily budget. The daily budget refers to the estimated daily amount of money spent on the product advertisement created by the seller. After the seller sets the daily budget, it can effectively prevent the situation where the amount of money spent on product advertisement is too much.
⑤ Positioning. Positioning means that the seller can choose between automatic delivery and manual delivery. Automatic delivery means that the Amazon platform will intelligently deliver the products selected by the seller and match the keywords by itself; while manual delivery Sellers need to set up and place advertisements by themselves. Here we mainly explain the manual placement of product advertisements.
(2) Create product advertisement groups
An advertisement group means that the products in the advertisement group will share the keywords added by the seller. When creating an advertisement group, the seller needs to set the advertisement group name and add the products in the group.
①Set the advertisement group name. When creating an advertisement group, the seller must first fill in the name of the advertisement group, just like filling in the name of the advertising campaign, which is for the convenience of subsequent management.
②Add products in the group. The seller also needs to add the promoted products in the advertisement group.
(3)Set keyword bidding
The next thing the seller needs to do is to set the keyword bidding.
When setting the bidding, the seller can also choose the corresponding bidding strategy, including dynamic bidding (only lowering), dynamic bidding (increasing and lowering) and fixed bidding. The seller can choose according to their needs.
①Dynamic bidding – only lowering. Dynamic bidding – only lowering means that after the seller sets a default bid, if the effect of the bid is not very good and does not bring a lot of sales, Amazon will automatically help the seller to lower the bid based on the default bid to avoid unnecessary losses.
② Dynamic bidding – increase and decrease. Dynamic bidding – increase and decrease means that Amazon will not only help sellers lower bids when there are no sales, but also help sellers increase bids when the seller’s product advertising conversion rate is high to bring more sales. When the Amazon platform helps sellers increase bids, the maximum overpricing ratio is 100%. For example, if the seller bids $10, the maximum premium is $20.
③ Fixed bidding. Fixed bidding means that regardless of the conversion rate of the product advertising, Amazon backend will promote the seller’s advertisement at this price.
(4) Add product keywords
Finally, the seller needs to add some product keywords.
It is worth mentioning that sellers can not only add promotional keywords, but also some negative keywords. The purpose of filling in negative keywords is to prevent buyers from searching for keywords that are not closely related to the product, because these words will not bring a high conversion rate for the product.
After completing the keyword setting, the seller can submit it to the Amazon platform for review. After the Amazon platform passes the review, the seller can start CPC paid promotion of product advertising.