For sellers on the Amazon platform, handling A-TO-Z is more difficult than general return and exchange issues. Once the A-TO-Z claim clause is established, it will affect the evaluation and exposure of the products in the store, and will reduce the ranking of the store’s products. If it is not handled properly, it may also cause the seller’s account, which has been painstakingly managed, to be reviewed, frozen, or blocked. Therefore, you should always pay attention to its various policies. Today, let me tell you what Amazon’s new A-TO-Z policy is.

1. Amazon will charge more than 80% of the claim amount, which is less than $1,000.

2. In order to prevent endless disputes between sellers and buyers, Amazon has launched a simplified claims processing procedure, which will take effect on September 1.

3. The so-called simplified procedure means that for buyer claims below $1,000, sellers do not need to care, and Amazon will directly put it on the top and pay it.

4. The premise for sellers to enjoy the third treatment mentioned above is that they have purchased compliant insurance, and Amazon is designated as an additional insured. Otherwise, for sellers who have not purchased insurance, if they fail to respond to buyers’ claims in a timely manner, Amazon will still intervene directly and pay the compensation on their behalf. Subsequently, Amazon will look for sellers to recover the compensation.

5. Highlights: Amazon’s newly released insurance accelerator service, sellers can purchase the accelerator service and enjoy “competitively priced” insurance services.

Amazon said that the accelerator is to further expand the scope of the transaction guarantee claim policy.

All industry insiders analyzed that the introduction of the insurance accelerator, especially the introduction of a simplified claims procedure, is indeed conducive to sellers avoiding endless entanglements when encountering claims, saving a lot of time, so that they can concentrate on operations. The Amazon Mall Transaction Guarantee Claim Policy is a protection policy implemented by Amazon for all buyers who purchase goods on the Amazon platform. If a user is dissatisfied with the goods or services sold by a third-party seller, the buyer can initiate an AmazonMall transaction guarantee claim to protect their own interests.