Recently, the Southeast Asian market is really hot. The first batch of sellers who settled in Shopee have achieved a counterattack. I also hope that more new Shopee sellers can also make a gorgeous turn.
So how can new sellers quickly break through from 0 to 1, attract fans for their stores, and make profits quickly? The following is a summary of the experience of 50 big sellers. Following this method, almost all of them have increased their orders by 7 times within a month.
The first step of a new store: select a hot-selling product
A product that does not want to become a hot-selling product is not a good product, so the product selection must have the intention of becoming a hot-selling product.
The first step to create a hot-selling product is to choose the right product. Choosing hot-search products for polishing can help sellers win at the starting line and be the first to get traffic dividends.
The first is the information on the site. According to the keywords of the hot-selling products on the site and the hot search tags under the search bar, the most popular products on the platform during that period can be judged. Sellers can also learn from the weekly reports of the account manager and the account management team or the latest news released by the official account.
Product selection and listing
After locking in the product, what you need to do is to list and optimize the product.
Tips for novice sellers:
It is recommended that you upload products in different time periods, not all at once,
because every time a new product is uploaded, the fans of the store will receive a new push notification.
Secondly, due to the market conditions in Southeast Asia, Shopee needs to distribute products, but not blindly, but with a purpose, which is also an upgraded version of the distribution model, fine distribution.
In the past, the purpose of general distribution was to test which products were easy to sell, stable in time and not easy to be badly reviewed, but it was also easy to have sudden delivery delays or out of stock.
Fine distribution means that the quantity must still be there, but on the basis of general distribution, we will select the products that are “easy to sell, stable in time and not easy to be badly reviewed” and refine the operation.
Pricing strategy
The low-price strategy is adopted to create a hot product. Hot products can attract traffic to the entire store and stimulate sales. Sellers can look for low-priced and high-quality goods.
Save the first batch of fans
Fans are very important. You need to accumulate consumers and maintain accounts to see if the growth curve rises.
For sellers who are just starting out, you can follow the sellers who sell the products you sell well and click on their stores. Then follow all the people who follow their stores.
But be careful to choose real buyers who have commented. You can also click on the fan avatar on the store fan page to enter the fan homepage to determine the identity of the buyer.
Secondly, you can only follow up to 5,000, so the average fan return rate is 20% to 30%, which means you have about 1,000 or 2,000 fans, and you have saved the first batch of fans. Next time they buy products, they may choose your store.
After-sales service
Understand the shopping habits of local people to improve conversion rate
Doing a good job in customer service can improve conversion rate and fan loyalty. Therefore, understanding the shopping habits of local people and being familiar with the communication habits of local people is crucial to customer service.
It is understood that many buyers ask and are willing to communicate with sellers before placing an order. Therefore, in Shopee’s built-in chat software, sellers can refer to local terms and try to be friendly, so as to eliminate consumers’ doubts through chat and promote orders.
The above is the trick for a new store to grow rapidly. Sellers must seize the opportunity, and big sales will come at this moment!
Finally, more and more sellers are entering Southeast Asia, and the market is no longer loose. The later the sellers enter, the more restrictions they will face, so it is better to make money early!