Wish is a cross-border B2C e-commerce platform focusing on mobile shopping. On the Wish platform, 90% of the sellers are from China, making it the largest mobile e-commerce platform in North America and Europe. The Wish platform uses algorithms to obtain buyer data on a large scale and provide the most relevant products for each buyer, allowing buyers to enjoy the fun of shopping while conveniently shopping on the mobile terminal. It has been rated as the best innovation platform in Silicon Valley and the most popular shopping app in Europe and the United States.
Today, the Wish platform has developed into a shopping platform that cooperates with retailers and wholesalers. It provides almost everything from sweaters to Chanel No. 5 perfume, from cowhide tape to MacBook Air, and even covers home decoration. The Wish platform positions itself as an intermediary between sellers and buyers, and each seller needs to assume the responsibility of providing e-commerce services to its buyers. In other words, the Wish APP is only responsible for connecting buyers and sellers, but does not directly participate in any transactions between buyers and sellers. Therefore, the Wish platform is more suitable for some experienced traders, B2C enterprises, and brand distributors.
2. Characteristics of the Wish platform
The characteristics of the Wish platform mainly include accurate buyers, focus on mobile terminals, and long product review time.
(1) Accurate buyers
The main market of Wish platform is North America, where the buyer group is relatively concentrated. Sellers can conduct precise marketing after entering the Wish platform market.
(2) Focus on mobile terminals
Wish platform focuses on the development of mobile terminals. Currently, most of the buyer orders on the platform come from mobile terminals, and the potential of mobile terminals is large, and there is still a large market worth exploring.
(3) Long product review time
Wish platform has high requirements for product quality and is extremely strict in product review. Therefore, the product review cycle of the platform is also relatively long, generally about two weeks at the shortest, and may even be extended to two months.