Sales volume is an important factor affecting whether Amazon stores can develop in the long run. Some sellers don’t know what to do when they encounter a sales plunge. This article will explore how to find the cause when the store plummets.
1. Check whether the category of the link has been modified. This category modification is not necessarily modified by the merchant himself. More often, Amazon will automatically grab another different category. If the category is modified, Amazon’s algorithm will match the product’s keywords again, which is related to customers and traffic. In particular, the modified category node is not related to the product, and the traffic will drop seriously.
2. The product’s advertising traffic has changed. If the product is still in its new period, the product’s traffic depends more on advertising drainage. If the position of the advertisement has changed, for example, most of the traffic used to be on the homepage of the search results, but now they have reached the product details page. In this case, the quality of traffic will drop sharply, resulting in lower conversion rates and fewer orders.
3. Competitive products continue to occupy commodity traffic. When many sellers find the reason, they find that the traffic has not decreased, the position has not changed, but the conversion rate has dropped sharply. But the link display page has not been improved recently. This is better, whether the competitive product occupies many display positions of our products and then eliminates the traffic.
4. The natural ranking of keywords has dropped and the exposure rate has decreased. If you have regular records of the natural ranking and advertising ranking of keywords, it is easy to judge these reasons. Be sure to remember to take timely measures. The later the intervention, the higher the cost.
5. Check whether the sales of competing products have decreased and whether there are large coupons for competing products. If the sales of competing products are also on a downward trend, we need to delve into whether the market demand has declined.
6. The product link has bad reviews. Why do Amazon merchants want reviews? Because the comments have too much influence on the weight of the link. It can be said that a bad review is a devastating blow to the new product link. If you receive a bad review, you must find out the reason for the bad review as soon as possible and determine whether it is possible to delete and modify it. If not, you must take certain measures to dilute the good reviews.
7. The product has been sold. Tracking sales is an inevitable topic for many companies that do not have R targets. In fact, there is no good way to deal with goods. Be sure to prevent it in advance and register R targets.
8. The performance of the account has not been resolved. If the account is in poor condition, it is easy to affect the shopping cart. Don’t hang the performance for a long time, which will affect account security and sales.