Every November, people can’t wait for the arrival of “Black Friday”, a shopping festival full of discounts and offers. For Ozon, the online shopping platform, “Black Friday” will be a special moment, and they plan to attract 100 million customers through various exciting promotions, which is 50% more than last year. In this article, the details of Ozon’s “Black Friday” sale will be introduced in detail.
1. Event time: November 14th to November 30th.
Ozon’s “Black Friday” sale will start from November 14th and last until November 30th. During this period, there will be a chance to enjoy discounts and offers on various goods.
2. 2 billion rubles of investment in promotional advertising.
Ozon is determined to attract more customers to participate in the “11.11” and “Black Friday” promotions, so they plan to invest 2 billion rubles in promotional advertising. This will help convey more offers to potential buyers and attract them to participate in the shopping spree.
3. The promotion is divided into three phases.
Ozon’s “Black Friday” promotion is divided into three phases with different dates, and each phase will calculate discounts on the product price, depending on the product category. Here are the details of each phase:
November 23 to November 30: MegaHits
Buyers with Premium membership subscriptions will first enjoy the promotion on November 23.
MegaHits is a new promotion mechanism with discounts ranging from 10% to 27%.
The product discount is valid throughout the promotion period and will have a quick entry on the Ozon homepage and receive maximum promotion in search.
November 23 to November 30: Hot Sale
The discount on the Hot Sale ranges from 10% to 28%.
You can enjoy the discount on a certain day of the promotion, while receiving the maximum promotion in search, and can be quickly accessed from the Ozon homepage.
October 14 to November 30: SUPERhits
SUPERhits have discounts between 9% and 24%.
It is valid throughout the promotion period and has a certain promotion effect in search.
November 23 to November 30: Hits
Hits have discounts between 6% and 18%.
Items participating in the promotion will be better than those not participating in the promotion during the promotion period.
4. Automatically add items to promotions.
For sellers, Ozon has also made some convenient measures. Before November 2, all spot items with sales records in the past 30 days will be automatically added to the “Hits” and “SUPERhits” activities, and these items can be deleted or added at any time. Before November 9, Ozon will automatically add items to the “MegaHits” activity according to the same principle to increase exposure for stores.
5. Product requirements for participating in the event.
Items that are to be included in Ozon’s Black Friday promotion must meet the following two requirements:
The product complaint rate must not exceed 10%.
The return rate and unclaimed rate must not exceed 10%.
The average rating of the product must not be less than 3 points.
These requirements help ensure the quality of the products and the buyer experience for the promotion.
6. Differences in promotions.
Ozon offers different types of promotions, each with its own characteristics to meet the needs of different products and sellers. Here are the differences between these activities:
MegaHits: The biggest discounts, but only last for one day. All participating products can be directly accessed from the homepage of the website and app.
Hot Sale: The discount is large and only lasts for one day. These products can also be quickly accessed from the homepage.
SUPERhits: The discount is large and valid for the entire promotion period. Ranked higher in search results and category pages.
Hits: The discount is moderate, and the products are better than those not participating in the promotion during the promotion period.
In the search bar, you can easily find the promotional products and choose which event to participate in according to your needs.
Summary:
Ozon’s “Black Friday” promotion will be a shopping feast, providing buyers with a variety of discounts and offers. Sellers can participate in the event by automatically adding products and meeting certain requirements to increase the exposure of their stores. Different types of promotions can meet the needs of different products, allowing buyers to enjoy more shopping fun. Whether it is buyers or sellers, Ozon’s “Black Friday” promotion will bring a rich shopping experience.