Main festivals and eating habits in the UK
The most important festival in the UK is Christmas (December 25), and other important festivals include New Year’s Day (January 1) and Halloween (November 1). In terms of eating habits, the British prefer light, crispy, fragrant food and do not like spicy food. The British like to eat fruit at every meal and drink coffee for dinner. Most British people like to drink tea.
Things to note when doing business with British customers
(1) British customers are calm and steady, confident and restrained, pay attention to etiquette, and advocate gentlemanly demeanor. They generally behave elegantly, abide by social morality, and have a spirit of courtesy. At the same time, they also pay attention to the other party’s cultivation and demeanor. If the salesperson can show good cultivation and demeanor in the negotiation, he will quickly win their respect and lay a good foundation for the success of the negotiation.
(2) British customers like to follow the rules and pay special attention to the gradual progress of orders. Therefore, salespeople should pay special attention to the quality of trial orders or sample orders, because this is a prerequisite for British customers to evaluate sellers. If the trial order or sample order can well meet the requirements of British customers, they will gradually give sellers more and larger orders.
(3) Many big British customers do not live in cities, because some British customers with a long history and traditional family companies (such as shoemaking, leather industry, etc.) are likely to live in manors and villages.