In today’s Internet industry, whether it is e-commerce, content websites or mobile APPs, marketing management based on SNS social network services is an indispensable and even top-priority topic.
Readers must often hear such keywords related to SNS on many occasions: social marketing Internet celebrities, anchors, big accounts, events, fan economy… These words have frequently appeared in the media and industry circles in recent years and are placed in front of everyone.
Especially readers who are engaged in e-commerce must feel more and more the urgency of doing SNS marketing because their peers and competitors have invested in SNS marketing and achieved great marketing results. In 2015, Taobao platform added Internet celebrity exclusive resource positions in Taobao pages and APPs. With the Internet celebrity “Papi Jiang” sky-high price patch advertising incident that shocked the industry in 2016, and the sales miracle created by the well-known Taobao store owner Zhang Dayi that 5,000 new products were sold out in 2 seconds, SNS marketing was like a firecracker thrown into the long-silent e-commerce marketing circle, and soon became the number one Internet marketing topic of the year.
As a friend of Chinese e-commerce practitioners, even if you have not started SNS marketing, you must be full of curiosity about this emerging marketing field. In the past, I often wondered whether the pursuit of individuality by the new generation of “Internet natives” represented by the “post-90s” has led to the popularity of SNS?
But as practitioners of cross-border e-commerce, while we see the popularity of the domestic SNS marketing circle, we also see the global SNS marketing phenomenon on foreign social networking service platforms represented by Facebook and Twitter as pioneers.
When we examine it in this way, we will gradually find that the popularity of social networks and SNS marketing is not an accidental event, but a universal phenomenon around the world.
And referring to the popularity of domestic SNS marketing in domestic e-commerce, can B2C export cross-border e-commerce also get the same huge help from SNS marketing? The answer is yes. Not only that, the prospect of SNS marketing in cross-border e-commerce is even more exciting.