What advertising information does each Facebook ad placement include?
Mobile News Feed: Social information, business name, text, pictures and videos, call to action.
Desktop News Feed: Social information, business name, text, pictures and videos, call to action.
Desktop right column: Pictures and videos, text.
Instagram: Instagram avatar and username, pictures and videos, call to action, text.
Budget and Scheduling:
Budget: The amount you are willing to pay for displaying ads in the ad group during the ad run, not the actual amount spent; each ad group created needs to set a budget; the budget is divided into a single-day budget and a total budget. The single-day budget refers to the average amount you are willing to spend on the ad group every day, and the total budget refers to the total amount you are willing to spend during the ad group run.
Scheduling: There are two ways, one is to run long-term from today, and the other is to run within the date range you choose.
Advertising optimization methods: There are three types, namely link clicks, impressions and daily unique reach. You need to choose the most effective method according to the purpose of the advertising campaign.
Bidding amount: There are two methods, automatic and manual, which can be selected and adjusted according to the specific situation.
Charging method: There are two types, cost per thousand (CPM) and link clicks (CPC). Delivery type: There are two types, standard and accelerated. It is recommended that most ads choose the standard method. The accelerated method is mainly used to promote limited-time activities and quickly reach the target audience.
Finally, you need to edit the ad group name to manage the ad group.
You can create multiple ads in each ad group. Each ad contains format, homepage and link. There are two types of format. One is that the ad uses a single image/video. Each ad only includes one image/video; the other is that the same ad uses multiple images. Up to 5 images can be displayed at the same time. Homepage and link:
(1) First, you need to associate a Facebook homepage. The identity of the ad is the homepage account corresponding to the business.
(2) Add an Instagram account to post ads on Instagram, or use a Facebook homepage to post ads on Instagram on behalf of your business.
(3) Enter text to introduce the content of the ad to be promoted.
(4) Display pictures. One option is to automatically prioritize the pictures with the best results (this feature is currently only applicable to dynamic message ads); the other option is to add the homepage photo to the last picture. You can freely choose one of the two, or choose both.
(5) Add a URL link to guide users to click to enter your website
(6) Select the “Call to Action” button. Adding a call to action can effectively guide users to your website.