To understand the content of each level of Facebook ad group hierarchy, go to the homepage, click the “small triangle” icon in the upper right corner, select “Create Ad”, and enter the ad management tool page.
First, select the market objective in the ad campaign. Market objectives are divided into three categories: awareness, consideration, and conversion.
Awareness category includes: boosting posts, promoting homepages, and increasing brand awareness.
Consideration category includes: attracting more website visitors, increasing app installations, increasing event participants, increasing video views, and attracting potential customers for business.
Conversion category includes: increasing website conversions, increasing app usage, attracting users to receive discounts, and promoting product catalogs.
Ad groups are divided into three parts: audience, placement, budget, and schedule.
(1) Audience: By setting the target audience of the ad, you can choose the type of audience for the ad. Simply add traits and interests to expand or narrow the audience range, depending on which users you want to reach. You can limit the audience by region, age, gender, language, interests, behavior, relationship, etc.
(2) Placement: You can choose where you want to display your ads. The location where your ads are displayed is called an ad placement. There are several ad placements: desktop news feed, mobile news feed, desktop right column, Audience Network and Instagram (you can select multiple ad placements at the same time).
Next, we will introduce the ad placements for each Facebook desktop and mobile version.
Imnstagram mobile placement.
Audience Network: Use the same Facebook targeting, measurement and delivery tools to expand Facebook marketing activities to other mobile applications outside of Facebook.