Facebook is a form of promotion on a social platform, which is more about accumulating fans and popularity. Therefore, interaction with fans and marketing of brand-related product content are particularly important. The activity of the homepage can be increased by regularly posting posts that can attract user participation. Next, we will learn some promotional skills and methods through several cases.
(1) Free product gifts or trials, and use some methods to increase fan participation. For example, an online agency posts two similar pictures every day and asks users to find the difference between the pictures. Users who answer correctly can get gifts or get a trial. This can not only motivate user participation, but also increase communication with users.
(2) Regularly publish some knowledge about related products and strengthen content marketing. For example, the Facebook homepage of Lan Expert Service regularly publishes comprehensive product introductions and beauty tips for new products to continuously attract fans. Other products can also increase the popularity of the homepage in a similar way. For example, if you are selling outdoor products, you can regularly post some common problems encountered outdoors and how to avoid or solve similar problems.
(3) Create personalized content based on your own products to resonate with users, thereby personalizing the product and establishing a certain image for the product. For example, Guarana Antarctica’s Facebook homepage mainly publishes content around “friendship”, one of which is: If you feel that you and your friends have a brotherly relationship, please forward it! This way, not only does it give the product personality, but it also greatly increases the brand’s exposure to new users. On Facebook, your competitors are not other brands, but the photos and videos of users’ families and friends. You must understand that the nature of social networks is not to advertise, so your posts cannot be as direct as advertisements.
Facebook’s algorithm is: the higher the interactivity of the post, the more users it reaches. If the interactivity is low, the system will not display your post. At the same time, Facebok’s algorithm also focuses on videos and live broadcasts, so you should use more videos and live broadcasts. The video should be short (10~15 seconds is enough). If it is to introduce the product, there are many videos and live broadcasts that can be made, such as how to use the product, customer service, life skills, etc. In addition, you should monitor the data every day to see what kind of posts are suitable for your audience. On the official homepage of AliBxpress, the most popular products are kitchen innovations, interesting toys, bohemian fashion, household gadgets, etc. I suggest you search for groups related to “AliExpress” where fans will post questions asking if certain products are available on AliExpress. This will be very useful for you because you will find out what kind of products users in a certain country are interested in.