To place Facebook ads, you need to understand that different advertising purposes have different placements, and each placement will have different display effects, and there are also different regulations on the number of characters in the ad text.
Different placements have different character limits, and the same ad cannot edit the text of various placements separately. Therefore, in order to ensure that ads in various placements can achieve good display effects, the maximum number of characters that can be displayed on a smaller screen is used as the standard. Of course, if the ad you make only needs to be displayed in a certain placement.
The ad copy is an important factor in the success of Facebook advertising. So how to write a touching Facebook post, make the ad copy more effective, and keep it consistent with the style and tone of the ad? Next, let’s learn some tips for writing ad copy.
1. Performance style.
First of all, you need to consider the performance style of the ad, which can clearly reflect the characteristics of the business, whether it is humorous, formal and rigorous, or bold and adventurous. Every business has its own brand personality, and the more authentic it is, the better the effect of the ad will be. Be yourself in the copy and convey a consistent brand image.
2. Focus.
We need to know that users scroll through Facebook very quickly, so they rarely stop to read the content carefully. Ads should focus on the key points and be concise, and try to express the essence of the content clearly with limited words. You can also propose specific actions you want users to take, such as visiting the store, requesting a free quote, visiting the website, etc.
3. Write copy with the customer at the center.
Think about how to talk about something from the customer’s perspective, and what kind of content is emotionally attractive to them. No matter how much time we spend thinking about how to promote our business, customers will only care about their own lives. Therefore, we have to put ourselves in their shoes and think about “what makes me like this store.”