Facebook homepage is an effective way for advertisers to establish contact and interact with target audiences. It is specially designed for business and is the main means for enterprises to conduct Facebook marketing promotion. Through Facebook homepage, you can publish information in the form of text, pictures, videos, etc. to promote company philosophy, brand image, product value, etc.; when Facebook users see these contents on your homepage and participate in the interaction by liking, sharing or commenting, their friends may also find and follow your homepage on Facebook. Facebook homepage can help you reach more audiences. So, how to create a Facebook homepage?
(1) Open Facebook’s “Personal Homepage” and click the “Create Homepage” button, or click the “small triangle” icon in the upper right corner.
(2) After clicking “Create Homepage”, 6 types of homepages will appear, namely “Local Business or Place”, “Company Organization or Institution”, “Brand or Product”, “Artist, Band or Public Figure”, “Entertainment”, and “Concept Initiative or Community Group”. For product promotion, “Brand or Product” is generally selected.
(3) Let’s take brand or product as an example. Click “Brand or Product”, select the corresponding category and fill in the brand or product name. After filling in the relevant information, click the “Start Creating” button.
(4) Fill in the homepage introduction in the first part. You can include product keywords (it is recommended not to repeat them multiple times). This can improve the search ranking of the homepage, make it easier for users to search for your homepage, and make it easier for visitors to understand your homepage. In the second part, add the URL, which can be the product official website address or store link address; in the third part, set the homepage account and add the suffix of the homepage URL. You can set it to the brand name to facilitate users to quickly access the homepage and send messages to the homepage. Click the “Save Information” button.
(5) Upload homepage photos. This is your homepage image and leaves a first impression for visitors. You can select the photos you want to upload. Click the “Save Photos” button.
(6) Add to Frequently Used. You can add the homepage to the frequently used functions for easy access at any time, reducing your working time.
(7) Fill in the “Preferred Page Audience”. You can add the appropriate country/region, age, gender, and interests. You can select the corresponding audience according to the type of page. It is recommended to narrow the audience range relatively so that Facebook can accurately target and make it easier for the audience to see your page. Click “Save” to complete the creation.