Hootsuite (Chinese name: Husui) is a well-known foreign social media management platform that integrates functions such as user Internet influence calculation, user keyword screening, user public profile information collection, and multi-social network platform synchronization. Hootsuite can provide enterprises and businesses with some real-time information flows generated on major foreign social channels, as well as the information and materials disclosed by users of these platforms, allowing people to spend less time and obtain more comprehensive big data and analysis.
In general, the main functions of Hootsuite include the following:
(1) Hootsuite allows users to add multiple social networks so that they can view, synchronize and publish information content from different platforms on one platform.
(2) Hootsuite can collect posts and comments from different social networks, analyze and compare the user emotions contained in thousands of messages, and grasp the overall fluctuation of interest flows on each platform. At the same time, Hootsuite can also provide some real-time intelligence on competitors, as well as a series of instant feedback on their own brands, and actionable data required for designing or adjusting marketing activities. These data greatly facilitate the work of enterprises in grasping the mainstream direction of the market, obtaining competitive intelligence and fan status, and improving their own brands.
(3) In order to collect the most useful information in the shortest time, Hootsuite has also designed a calculation method for the social influence index – Klout score (0~100 points). The reference factors of Klout score include: the number of active followers of a user, the number of clicks on the links posted by the user, and the interaction between the user and other users. By comprehensively analyzing these “soft data” and classifying users with different scores, Hootsuite can provide you with user groups with different social influence (or “value”) according to your needs. You can use these analysis data to filter out some followers with low value, or filter out more valuable users for your products.
(4) In addition, HootSuite also supports keyword search or collecting public profile information of a user on various social networking sites to help companies filter followers and tap potential users.
The Husui team has now launched the simplified Chinese version of Hootsuite in China, and added the “Renren” function to it.
Learning to use Hootsuite tools will help companies gain huge benefits in information collection, fan base expansion, user mining, and many other areas.