After understanding the basic functions of Pinterest, you can start to attract traffic to AliExpress products through Pinterest. As the name implies, traffic refers to users discovering our products from Pinterest, then becoming interested, and finally arriving at our store. Of course, generating purchasing behavior is the result we most want to achieve. The first step of traffic should be to be discovered, so there needs to be more exposure and to be searched and discovered by more users. So how to get more exposure?
1. Increase followers
Pinterest’s ranking mechanism is to give priority to displaying content posted by users who have been followed, that is, Following, so in order to get exposure, you must first get more followers. So how to get more followers?
First, set an attractive enough avatar, and the avatar should look real, so that other users think you are a real person, not an advertisement. For example, many people like to use beautiful women as avatars, so they find an avatar of an Internet celebrity or star on the Internet. This often has a bad effect and is easy to deceive others. If you are in the clothing business, it is also good to directly use your own fixed model as an avatar. If your purpose is brand promotion, you can also use your own brand logo as the avatar. In short, the avatar should be as good-looking, real and relevant as possible.
2. Convert old customers
If you want to quickly accumulate followers, the best candidates are customers in the store, especially those with a high repeat purchase rate. Although these customers are easy to follow us, it should be noted that we should first let the account accumulate some content and then notify old customers and ask for attention. If the account has not accumulated content yet, and notifies old customers immediately, customers will not see any valuable content when they come, which will easily lead to loss, which is counterproductive. You can also promote old customers to become followers by issuing coupons, discount information and other preferential activities on Pimterest. At present, AliExpress cannot directly generate coupons and discount information codes, but it can generate QR code coupons and display them on Pi in the form of pictures. Other preferential information can also be made into pictures, and Pinterest can be used as a platform for publishing preferential activities.
3. Following others
We must first follow others. By following others, we can get some rewards, that is, mutual fans, that is, you follow others, and others are likely to follow you. However, this ratio is relatively low, often only 20%. Therefore, we should not blindly follow others and avoid doing too much useless work.
(1) Many people like to follow big Vs, but in fact, the probability of people with a lot of fans following you is very low. However, you can follow big Vs by checking their followers. People who follow big Vs are usually ordinary people.
(2) Try to choose individual users to follow. Many avatars are company logos. It doesn’t make much sense to add them. Even if they add you, this kind of following is not very meaningful.
(3) Don’t follow those who don’t have avatars. Users who often play Pinterest usually set an avatar for themselves.
(4) Try to choose users whose content is related to your own posts.
(5) You can choose to follow users followed by your competitors.
(6) Contact your old customers through channels such as internal messages and follow them mutually.