On SNS websites, people generally establish connections through the action of “following”. Those who do not enter the follow state are strangers in social relationships, while those who follow each other form acquaintances.
The reason is that when a connection is established through following, the other party’s microblog content updates are implicitly subscribed through an action called “Subscribe”. The system will read the other party’s latest published content from the database at regular intervals based on the platform’s built-in timeline. The information published by all the people followed will appear in the personal center in a form called “Status”, and the actual carrier form of the status information is the microblog mentioned above. At the same time, the use of the word “status” itself emphasizes the existence of the hidden system timeline behind it, and the high frequency is reflected through the update of the status. In this way, information exchange is formed, that is, a social form based on the Internet.
Summary: To reflect social interaction on the Internet, first of all, the creation, storage and display of content are achieved through the form of microblogs, and the connection relationship between people is achieved through following and the subscription behind it; secondly, the overall social scene is achieved by shortening the amount of content and using the timeline and status to reflect the frequency; finally, through the combination of all these, all aspects of real-world social interaction are simulated on the entire SNS website.
Modern SNS websites such as Facebook, Twitter The huge success of SNS solidified this new form of online social interaction as the de facto standard of social interaction on the Internet. More and more people gradually adapted to this new form of online life. As a result, people’s demands behind social interaction in the real world also gradually moved to the online world.
Naturally, the commercial interests behind social interaction also entered this online social world and were fully expressed in this world as never before.
Thus, SNS marketing came into being.