As the saying goes, Amazon’s operation is 30% and the product selection is 70%. Some pitfalls encountered during operation are most likely due to the poor product selection process. The importance of product selection for Amazon is self-evident. This article will introduce the dry goods for new Amazon sellers to select products.
1. Product selection principles.
The market demand should be large, and it is best to have just-needed products.
The degree of product competition should be moderate, and avoid red ocean categories.
The product profit margin should not be too low, preferably between 30%-50%.
The unit price of the product should not be too low, preferably higher than US$15.
Make sure the product is not infringing (neither the brand nor the packaging can infringe).
Avoid sensitive goods, and the product should be easy to transport and not easily damaged.
2. Product selection misunderstandings.
1. Find friends to get the goods.
Sell whatever others say is good to sell. There are also some seller friends and relatives who run factories and do domestic market. They are jealous of the cross-border dividends in the past two years and want to do something together. They dare to sell without conducting a comprehensive market research. There is no data support, just heard that it is selling well, or they think it is selling well.
2. Blindly follow the trend and pursue hot products.
Some friends blindly follow the trend. Seeing that others have a large sales volume and many reviews, they think there is a market and they can also go in and take a chance, turning a bicycle into a motorcycle. They don’t know how to consider the competitiveness of the product, the market monopoly, patent rights, etc., and they just purchase and ship the goods and put them on the shelves. After the goods arrive, they are as fierce as a tiger. They don’t know how to calculate the price and profit. The advertisements are automatically + manually fired at full power, and they are full of confidence waiting for the explosion.
3. The user pain points are not accurate.
Many people only care about the bad reviews of the product and ignore the good reviews. This is a more extreme approach. We should look at both the good reviews and the bad reviews of the competing products.
3. What is the purpose of checking good reviews?
On the one hand, it is convenient to see the user’s usage scenarios, which makes the positioning of the product clearer and the definition more precise. On the other hand, the reason why customers leave good reviews must be that the product has brought them certain value and solved problems. These solved problems are the core selling points of the product. Each user has different expectations for the product, and the evaluation of the product will be affected by the scene and mood, so sometimes users’ complaints are just a few words.
The above article introduces in detail the dry goods for novice small sellers on Amazon to select products. If you are interested, you can take a look and learn from it. In this way, when you run your own store, you will know how to select products. A good product can really make a lot of profits for sellers, and you will get a big return without investing a lot of costs.