Product selection is the most important part of opening a store on Amazon. A good product can not only take off quickly, but also save sellers a lot of promotion costs. This article will introduce the steps of cross-border e-commerce product selection on the Amazon platform.
1. Get inspiration.
Here is how to discover new products, which requires sellers to be diligent enough and sensitive enough to the market.
2. Research the market performance and potential of the product.
When you find an interesting product and think you can do it, you have to go to the Amazon platform for market research. Investigate the market performance of the product and how many sellers are selling it; what are the good and bad reviews of the products on sale, especially the analysis of the bad reviews; it is also necessary to investigate the market potential of the product, whether it is a red ocean product or a blue ocean product, etc.
3. Clarify the product cost and expense budget.
Good products can make money, so you have to calculate the cost of the product and related expenses. Including product procurement costs, first-leg logistics costs, FBA delivery costs, etc. For example, some products have good market potential, but they may be light and large in size, so the first-leg freight and FBA delivery fees will be high, and the profits may be squeezed out after calculation.
4. Find suppliers and discuss cooperation details.
After the first three steps, if you feel that you can continue, you need to find a supplier. After finding a supplier, it is best to choose two or three to get samples. This cost cannot be saved. Because the gap between the pictures you see on the Internet and the actual products you get may be very large, you can only choose after comparison. After the sample is confirmed, you can discuss the details of the cooperation with the supplier.
5. Improve the product.
After determining the samples and suppliers, you can discuss the improvement details with the supplier based on the previous research.
The above is an introduction to the steps of cross-border e-commerce product selection on the Amazon platform. In fact, the five steps of Amazon product selection mentioned above are a cycle and can be crossed. In each step, there is an opportunity to discover new products, and it is also possible to find areas where the product can be improved. In short, as long as you can be diligent, you can slowly develop your own unique sense of product selection, and I believe you will eventually find a successful product!