As the Internet era develops better and better, the number of people who switch to cross-border e-commerce is also increasing. Therefore, various cross-border platforms are emerging in an endless stream. Amazon is a very famous platform. This article will introduce how Amazon sellers should analyze their ideas when selecting products?
1. Determine the categories.
Determine which categories to make. Choose the categories you are good at. Novice sellers can try Home & Kitchen, Kitchen & Dinning, Tools & Home Improvement, Patio, Lawn & Garden.
2. Establish screening criteria.
Each company has different requirements for screening products. According to its actual situation, limit each dimension.
3. Study the screening results.
Some products will be selected according to the set screening conditions. Subsequent sellers need to find the products of interest from the screening results and click on the single product link to check the situation.
4. Analyze the screening results.
Sales trend, historical trend, review rate, and core keyword change trend. Whether sales are growing steadily, historical trends, and all dimensions are good, then you can proceed to the next step.
5. New product ranking performance.
If there are links with good performance in the top 5 of the new product ranking, you can consider it; if the first place in the new product ranking has very poor sales, such products are not recommended. The top two in the new product ranking have good orders in the past 30 days. The first place has sales of 2670, and the second place has sales of 837. They have been on the shelves for more than 50 days. When analyzing the new product ranking, you must pay attention to click on the good performance to see if there are any variants. Some old links have new variants, because the nodes are inconsistent and there are no shared comments, such links should be removed.
6. Traffic word situation.
Open the seller’s backend–keyword-output word reverse query, you can query the words with more orders for excellent competitors and find the main traffic words. Then, export the form and sort it in ascending order according to the search ranking. In this way, you can get the output word list of excellent competitors.
Search rankings within 1W in Amazon are generally considered core words. From the table below, we can see that there are two words with search rankings of around 10,000. The traffic words for this type of product are concentrated in these two words. These two words can be used as manual precision advertising words to promote.
Put each word in the front-end search of Amazon to see the strength of the relevance.
7. Difficulty of core word promotion.
You need to see if there are new products that can be put up on the first page of Amazon search results, and also look at the single click cost of these two words.
8. Market analysis.
BSR top 100 sales analysis, monopoly analysis (seller monopoly, brand monopoly, self-operated monopoly), market price segment analysis, product review interval analysis, product rating analysis, product seasonality analysis, and competitor profit analysis. We have written about the analysis method in detail before. Everyone has used it. If this part is still unclear, you can check the article Pet Dog Bed Selection Market Analysis Report
9. Product analysis.
Focus on analyzing 5-10 products. Select some old products and some new products, and then conduct key analysis. Pictures, product name, seller nature, asin, ranking, estimated monthly sales, price, shelf time, variants, product feature summary (selling point), product parameters, evaluation distribution, reasons for negative reviews, solutions and improvement plans
10. Product differentiation and improvement.
Based on the analysis of negative product reviews, find out the pain points and needs of the product, and then improve the function or appearance.
The above article introduces the solution to how Amazon sellers should analyze their ideas when selecting products. Product selection is a link that many sellers worry about, because if this link is done well, you don’t need to spend too much effort in the future to have good sales. If you don’t choose well, no matter how hard you try, it won’t be of much use.