February 14 is Valentine’s Day in the West. Valentine’s Day is also called “Valentine’s Day”. According to legend, in the 3rd century AD, the Roman Empire was in crisis, social unrest, and people were living in poverty. The aristocratic class in power brutally suppressed the common people and Christians. A Christian named Valentine was unfortunately arrested and imprisoned. He met the warden’s daughter in prison and developed a mutual love for her. Although Valentine was taken care of by the warden’s daughter in prison, he was eventually ordered to be executed by the ruling class. Before being executed, he left a long suicide note to the warden’s daughter, denying that he was guilty, and at the same time showing his bright heart and deep love for the warden’s daughter. Later, in order to commemorate this touching love story, Christians designated the day when Valentine was executed as “Valentine’s Day”, and later changed it to “Valentine’s Day”.
On Valentine’s Day, lovers from all over the world will celebrate in various ways. Gifts are the theme of Valentine’s Day, so for cross-border e-commerce, Valentine’s Day can bring very considerable business opportunities. There are many categories of goods involved in Valentine’s Day gifts, which are mainly divided into the following categories.
(1) Jewelry: high-grade or exquisitely designed and beautifully packaged rings, earrings, hand ornaments, head ornaments, etc.
(2) Clothing and shoes: The climate in different countries during Valentine’s Day is different, so the specific demand for clothing and shoes is also different. For example, the temperature in February during Valentine’s Day in Russia is -16°C~-8°C, which is cold, while the average temperature in February in Brazil is 22°C~30°C.
(3) Fashion accessories: such as women’s bags, hats, scarves, sunglasses, watches, etc.
(4) Practical functions: mainly refers to mobile communication and electronic consumer products, such as smart phones, tablets, laptops, smart wear, quality headphones, power banks, bicycles, etc.
(5) Cosmetics: beauty and skin care products, makeup, perfume, etc.
(6) Food: such as chocolate, other snacks, etc.
Users: young or middle-aged people.
Product features: The product is of good quality, the style is relatively novel, and the appearance and packaging are exquisite. If the product has a personalized message customization service, it will be more popular in the market.