Broadly speaking, fan economy refers to the business income-generating behavior based on the relationship between fans and followers. Stars, artists and idols are often followed by fans. Zhang Qiang, the author of “The Power of Fans”, believes that fan economy takes emotional capital as its core and uses fan communities as marketing means to increase emotional capital. Fan economy takes consumers as the protagonists, and consumers lead the marketing means. Starting from consumer emotions, companies leverage their power to achieve the purpose of increasing emotional capital for brands and idols.
The concept of domestic fan economy began with the Liujianfang show, where grassroots songs were favored by fans during real-time performances. This is a stage for customer group segmentation, a stage with “fans”, not restricted by region, and not much different from live broadcasts of concerts.
For platforms like YoTube, the rich video resources have also attracted a large number of fans. Foreign professional youTbe channels have been carefully arranged by broadcasters from the beginning. It is a stable source of information and an interactive platform for understanding the feelings of customers. Fans who follow them naturally come in an endless stream. This type of channel has a lot of fans in entertainment, 3D This is particularly evident in the gaming industry.
Fans subscribe to channels for information consultation on the one hand, and for entertainment on the other. In professional channels with rich information, fans’ thirst for knowledge and curiosity are satisfied, and funny and cute scenes and pictures also bring a sense of freshness. Only by constantly bringing forth new ideas can a professional channel become more dynamic and attract more onlookers and clicks. Videos that are watched and viewed many times will not only get more recommendation opportunities on the YouTube platform, but will also have a significant improvement in the natural ranking of videos, acting as a bridge between consumers and producers from video guides to commercials. Fans’ views and pursuit of products or brands will intensify, and this “viral” power of communication is irresistible. Fan economy is a great benefit of using the YouTube platform to promote and operate good products, win fans in your own circle, and thus open up a broader market.
Using YouTube Expanding channels for brand promotion is an imperative strategy. Entertainment e-commerce has been fresh in this era and will continue to be fresh. It is the dream of e-commerce people to implant advertisements while entertaining the audience to achieve brand brainwashing, which is also the source of profitability of e-commerce in the later stages of development. Smart marketing is to make the audience feel the marketing, but in fact, marketing is everywhere. The audience is completely unaware of the existence of marketing during the brainwashing process. In fact, this is also a reflection of the brand tension and the influence of high-quality content.
While exploring new channels for brand promotion, we are also digging deep into the tension of products and services. A high-quality brand is the integration of high-quality products and special services. It is not just the publicity and promotion of full-network marketing and overwhelming advertising. It is the data precipitation after traffic, the analysis and interaction after service experience, and the recommendation and research and development of new products in interactive communication.
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