Since 2016, the AliExpress platform has positioned itself as an enterprise plus brand operation model, prompting cross-border SMEs to transform from Made in China to Made in China with Quality. This is also a revolution in the platform’s strategy of winning by quality. Branded goods and high-quality services are a virtuous cycle of development, and an era in which traditional manufacturing generates high added value. From the demographic dividend on the production side to the production and research and development of high value-added products, creating a national brand is a well-deserved banner for enterprises to the outside world and a necessary path for e-commerce operations.
A brand is not just a trademark, it also contains certain cultural factors and is a symbol of quality. After the AliExpress platform launched a new policy, new and old sellers began to rush to register trademarks. In the early stage of operation, trademarks were not brands, and consumers did not have much concept. Trademarks were just lonely symbols. As the audience becomes wider and wider, the content behind trademarks becomes more and more. It may affect a part of the group, a concept, or a habit.
As an open video push platform, YouTube has a wide audience and influence on global business models and habits. Those widely spread slogans and popular recommended products are undoubtedly the best promotion for brands. It is a global display platform, and the dissemination of brand concepts is also global. This is the stage of the fan economy in the “Internet +” era, and the dissemination of the fan effect is also global.