Cannes Film Festival
The Cannes Film Festival is one of the most influential and top international film festivals in the world today. In the late 1930s, due to the rising arrogance of fascism at that time, the German documentary “Olympia” was shortlisted for the 1938 Venice Film Festival and won the “Mussolini Award” for Best Foreign Film. The French government, inspired by the international environment at that time and the comfortable climate in Cannes, decided to establish a new international film festival in Cannes. The first film festival was named “International Film Festival” (Festivalinterationaldu flm) and was announced to be held in September 1939, but it was cancelled because the Germans invaded Poland and France and Britain declared war on Germany. On September 20, 1946, the real first international film festival was held in Cannes. In 2002, it was officially named “Cannes Film Festival” (Festivalde Cannes).
Currently, the Cannes Film Festival is scheduled to be held in mid-May every year for about 12 days, usually opening on Wednesday and closing on the Sunday of the following week. As one of the three major international film festivals in Europe, the Cannes Film Festival has a great influence internationally. For French and European movie fans, they can experience excellent movies from different countries and regions during the festival, and star chasers will also encounter their favorite stars. The Cannes Film Festival has driven the development of local tourism.
During this festival, Cannes’ tourism industry is the busiest, with directors, stars and fans from all over the world. Filmmakers who have not gone to Cannes also pay attention to the latest developments. Consumer demand is mainly reflected in travel and guided consumption. Seaside vacation and entertainment related products include swimsuits, swimming trunks, swimming goggles, swimming and diving surfing equipment, such as swimming rings, etc.; related products required for outdoor travel include sunglasses, sun hats, suitcases (bags), flashlights, mobile phone power banks, portable food, trendy clothing, etc.; there are also digital film and television products, such as cameras, video recorders, DVD players, discs, mobile phones, selfie sticks, etc.
2. French Music Festival
The French Music Festival is a festival for all French people. June 21st is the day when France announces the beginning of summer. Former French Minister of Culture Jack Lang decided to hold a music festival that truly belongs to the whole people on this day. Since 1981, every June 21st, both amateurs and professional musicians will take to the streets to show their music art to the French people for free. The music festival has become one of the most popular festivals in France. At present, the French Music Festival is not only held in France, but also in more than 340 cities on five continents around the world. The French Music Festival is also known as “the only festival in the world that crosses national borders, language and text barriers” and is deeply loved by music lovers.
The music festival is a mass event participated by the whole people. On this day, you can also have the honor of seeing your favorite musicians, famous singers, and music celebrities. They will all sing for everyone at the music festival for free. In many cities, there will be open-air concerts, and the whole city will be immersed in music. The concert will last until the early morning of the next day.
During the music festival, consumer demand is mainly reflected in musical instruments and apparel. Musical instrument-related products include brass instruments, keyboard instruments, percussion instruments, string instruments, woodwind instruments, etc. Digital products include cameras, camcorders, mobile phones, headphones, music discs, DJs, etc.; clothing products include sunglasses, hats, clothing, shoes, fashion accessories, etc.