As long as Amazon sellers put new products on the shelf and want to open advertising for this new product, they must first create a new advertising combination. The behavior of directly creating a new advertising campaign for a new product will waste time for advertising optimization.
Sellers can independently define the names of new products on each shelf, such as a small category of dashcams. The naming of the link model will be completed before the link is put on the shelf. For example, if the first name is named X1, a new advertising combination will be created immediately, and then named X1 before opening this link.
In this way, in the new advertising campaign, all advertising campaigns of the new product are in the advertising combination of X1. Click to add indicators, exposure/clicks/orders/cost/ACOS, and the advertising data of the new product will be clear at a glance.
If the old product has not created an advertising combination before, now directly define the name of the old product, and then directly create a new advertising combination, add all the advertising campaigns of the old product to the new advertising combination, and the new advertising campaign can be created directly in this advertising combination. If Lao Tie uses the method of batch uploading advertising, after the batch uploading of advertising is successful, also click to add advertising campaigns in the advertising combination.
If a new product fails after being launched for a period of time, then this advertising combination can be handled as follows:
1. If a similar new product X2 is put on the shelf, some old advertising campaigns that performed well before will be directly retained, and the link of X2 will be directly added to these old advertising campaigns that performed well to inherit the weight of the old advertising campaigns in the past. The advertising campaigns that did not perform well before can be archived directly. The advertising combination is directly renamed as X2.
2. If other new D1s of different types are put on the shelf, all X1 advertising campaigns will be archived at once, and then the X1 advertising combination will be directly named X1.
Please note: Advertising weights only inherit the weights of ad groups and advertising campaigns, and advertising combinations do not have any weights.
For sellers, there are many advertising combinations, so it is normal to reuse advertising combinations. If there are many models and advertising combinations, it will be more convenient to use the Ctrl+F shortcut key to find the advertising combination at the end.
The above are the tips for Amazon advertising combinations compiled by the editor, I hope it will be helpful to you.