As of 2021, it is also the ninth year of Amazon’s global store recruitment plan for Chinese sellers.
The development of the Amazon platform has entered the era of traffic being king.
It can be said that whoever can get more traffic can get more exposure and clicks, and may generate more sales.
Today, all sellers have to face an indisputable fact: Amazon’s traffic is getting more and more expensive.
But there is no way, the situation is like this, nothing is worth money.
Because a large number of sellers have poured into Amazon, there are more monks and less porridge, and prices will naturally rise, so traffic is becoming more and more expensive.
Although Amazon’s golden age all over the world has long passed, as the world’s number one cross-border e-commerce platform, Amazon is still full of opportunities.
To survive in this area where the red ocean and the blue ocean meet, you must have a deep understanding of Amazon’s sales model, and also know where Amazon’s traffic comes from.
1. Keyword natural search traffic.
As we all know, when most European and American foreigners shop on Amazon, they first choose to enter the keywords of the products they want to buy in the search box.
That is, they search and select the intended products through Amazon’s search box, and the keyword search traffic accounts for most of Amazon’s traffic.
2. Keyword advertising search traffic.
When searching for keywords in the search box, you will see that the listing position is associated with the “Sponsored” logo in the head and middle part of the search results, that is, the advertising position in the search results.
With the development of Amazon, there are more and more advertising positions, almost occupying the homepage of the platform.
3. Video advertising traffic.
Last year, Amazon launched a new advertising model called video advertising.
The display effect of this video advertising is definitely much better than that of pictures, and it also has a good effect on brand promotion.
4. Amazon website recommended traffic.
One is the editor recommended traffic located in the middle of the search results homepage.
The editor-in-chief of this position usually cooperates with Amazon, or is some non-website editor recognized by Amazon.
With the editor’s recommendation, the product can appear in the editor’s recommended search position.
5. Related traffic.
Amazon is a platform that “emphasizes products and neglects stores”.
Unlike Taobao, Amazon does not have the concept of “stores” at all.
Therefore, Amazon wants to retain customers who enter and hopes to establish a complete closed loop to lock in these hesitant customers.
This is the theoretical basis for the generation of related traffic.
By providing more choices, Amazon hopes to keep consumers using the Amazon platform.
6. Entrances on Amazon’s list.
The top five Amazon lists should be known to everyone who does Amazon.
Best Sellers
New Releases
Movers and Shakers
Most Wished For
Gift Ideas
7.Coupons entrance.
This is an Amazon coupon, which can be set up by yourself in the background. A service fee of $0.6 will be charged for each redemption.