Today, due to the double hammer of inflation and global economic contraction, the French e-commerce market is not performing as well as in previous years. It even led to a general cold sales situation in the French region this winter. How should e-commerce sellers adjust their toy product store plans? This article will discuss the specific market performance.
The famous e-commerce research company, Bonaire, found that compared with last year’s Black Friday shopping carnival, this year’s Amazon shopping consumption record has a significant decline in revenue, and the sales of toy products have dropped by 32.2%. Sales in France have not increased but decreased. This e-commerce sales trend has never appeared before, so it obviously reflects the market nature of the gradual coldness of French online retailers.
The continued downturn in the e-commerce sales market is not unique. Even the clothing consumption related to people’s livelihood and learning has also dropped by one-fifth of sales, which means that people’s daily sales have been further reduced. E-commerce sellers should see the general environment of declining market shopping demand and gradually adjust their policies and strategies. The specific adjustment strategies are as follows:
1. Do not stock up in large quantities at will, and accurately grasp the development artery of the French market.
When supply exceeds demand, the e-commerce market may use words such as price cuts, discounts, and big sales to attract consumers’ attention, thereby realizing the demand for clearance. Instead of waiting until the market drops prices across the board to stop the boiling, it is better to cut off the risk of low-price cuts from the source to avoid economic losses caused by unsalable products.
2. Correctly view the French toy market and do not change the core strategy at will.
The French toy e-commerce market still has a very strong development prospect, because it is backed by France’s strong economic strength, fertility, and demographic dividend. At present, France is the country with positive population growth, the highest fertility rate, and the highest population growth rate among developed European countries, accompanied by the continued potential and development opportunities of maternal and child products and toy categories. Therefore, we cannot rashly leave the market just because the sales of French toy e-commerce are cold in 2022. According to the forecast of China Toy Network: the size of the French toy market is expected to exceed the 4 billion euro mark in 2026. This is a very considerable blue ocean market in Europe.
The above adjustment strategies for the cold French toy e-commerce market are hoped to be helpful to French toy e-commerce sellers, thereby increasing toy sales.