The Tour de France, together with the Vuelta and the Giro d’Italia, is known as the world’s highest-level cycling event. The Tour de France is a well-known annual multi-stage road cycling event, mainly held in France. The Tour de France is usually held in July every year, with one stage every day, a total of 21 stages and a total race distance of about 3,200 kilometers. According to the competition format, it is divided into individual time trials and group races, and according to the competition roads, it is divided into flat stages and mountain stages. The starting point of the Tour de France is different every year. After a circle around France, the final destination is Paris. The rules of the competition include elimination rules, accident handling, safety rules, no external force, prohibition of funny behavior, prohibition of naked riding and common tactics, etc., to ensure the fairness and justice of the competition.
Different competitions reward people wearing different colored jerseys. The overall leader wears a yellow jersey, the sprint points leader wears a green jersey, the best climber wears a polka red and white jersey, and the best rider under 25 years old wears a white jersey. After each stage, the race committee will select the most exciting fighter for the Fighting Spirit Award. In each stage, the total time of the top three players in the team will be counted as the team’s performance. The Tour de France is a race for professional cyclists and a festival for fans around the world. Major websites and TV stations have live broadcasts and follow-up reports. The players participating in the Tour de France come from all over the world, but mainly from famous teams in France, Italy, and Spain. The attention and influence of the race are huge.
During the Tour de France, consumption is mainly reflected in the demand for bicycles and related products, such as bicycle-related products such as complete bicycles, bicycle clothing, bicycle parts, bicycle accessories, etc., and outdoor sports-related products such as sunglasses, sun hats, travel bags, flashlights, mobile phone power banks, portable food, tents, sleeping bags, camping supplies, etc.