The Socialist Republic of Vietnam, abbreviated as Vietnam, is located in the eastern part of the Indochina Peninsula and borders Guangxi and Yunnan in China to the north. It is one of the socialist countries in Asia. Hanoi, the capital of Vietnam, is not only a historical city, but also a central municipality; and the economic center of Vietnam is Ho Chi Minh City, one of the five central municipalities.
The population structure of Vietnam is mainly young people, who are very willing to accept the Internet and new things. According to data, the number of Internet users in Vietnam is growing at a rate of 2 million to 3 million every year. As of 2016, more than half of Vietnamese people will go online; among them, 60% of Internet users will get information through the Internet before shopping. This information shows that the high Internet penetration rate in Vietnam undoubtedly provides good conditions for the development of e-commerce in the country.
The Internet penetration rate of Vietnamese people has reached a fairly high level. According to statistics, the smartphone usage rate of Vietnamese people aged 16 to 35 has reached about 70%, and the penetration rate of people aged 35 to 44 is also nearly 50%. The widespread use of smart mobile terminals has undoubtedly greatly promoted the development of e-commerce.
Since there are no large e-commerce platforms in Vietnam, many people have fully explored the commercial value of social networking sites such as Facebook, and used online social platforms to open stores to provide goods and services. Currently, this business is popular among Vietnamese people and is also a good way to promote products.
The main products sold and purchased by Vietnamese people online are clothing and beauty products. I believe that as long as we grasp the types of products that local people like and make good use of major social networks, we will be able to create business opportunities. However, it should be noted that Vietnam’s infrastructure is not yet mature. If you want to do a B2C business, e-commerce companies are better off doing a good job in warehouses, cargo processes, etc.