Jumia e-commerce platform is one of the largest e-commerce platforms in Africa, with huge user traffic and wide market coverage. In this market full of potential, there are many hot-selling product categories. The following will introduce the categories that are usually hot-selling on Jumia for merchants.
1. Fashion apparel and footwear
Fashion apparel and footwear products include men’s and women’s clothing, children’s clothing, sportswear, etc. Fashion categories are usually popular on e-commerce platforms because consumers like to browse various fashion styles when shopping online.
2. Mobile phones and electronic products
Smartphones, tablets, headphones, smart watches and other electronic products are also high-selling categories on Jumia. With the continuous development of technology, consumer demand for these products continues to grow.
3. Home and kitchen supplies
Home decoration, furniture, kitchenware and other necessities in daily life usually have a large market demand. Others are when home decoration and lifestyle changes, the sales of these products will increase.
4. Beauty and Skin Care Products
Cosmetics, skin care products, and personal care products are popular categories that female users often buy. Beauty and skin care have always been one of the strengths of the e-commerce market.
5. Maternal and Child Products
Baby food, diapers, baby care products, etc. also have a high sales volume on Jumia. Maternal and child products are essential products in the family, so they have always attracted much attention.
6. Sports and Outdoor Products
There are many consumers on Jumia for sports equipment, outdoor products, fitness equipment, etc. More and more people are aware of the importance of health and outdoor activities, so these products are also popular.
7. Home Appliances
Small home appliances such as blenders, coffee machines, vacuum cleaners, etc. and large home appliances such as refrigerators and washing machines also have market demand. Home appliances are part of family life, so they have a certain sales volume on Jumia.
8. Books and Media
Media products such as books, movies, and music are also one of the popular categories on e-commerce platforms. Consumers can conveniently purchase various media content on Jumia.
9. Auto and motorcycle accessories
Auto parts, motorcycle accessories, etc. also have a market when they need to be repaired and replaced. The demand for these products is usually related to the maintenance of transportation.
10. Daily necessities
Cups, tableware, bedding, etc. also have a stable sales volume on Jumia. These daily necessities are an indispensable part of people’s lives.
Jumia’s latest pricing formula
On the Jumia e-commerce platform, sellers also need to understand the latest pricing formula. The latest pricing mechanism has a certain impact on the seller’s operation and pricing strategy. Here are some secrets about the latest pricing formula.
1. Jumia Anniversary and Jumia Global Event
Jumia’s anniversary event is jokingly called “Summer Black Friday”. It brought huge growth, accompanied by the peak of traffic in the first half of the year. In addition, Jumia Global Event is also a large-scale event exclusively for Global sellers. The combination of the two created the top traffic coverage in July, which is an excellent business opportunity for sellers.
2. Jumia’s latest pricing formula
The original pricing mechanism includes product cost price, profit, domestic shipping, return rate cost and commission, and international shipping. However, the new pricing mechanism has optimized the international shipping, and the system will automatically provide shipping prices according to different categories, so when users place an order, the shipping will be automatically added to the order. This allows sellers to focus more on product costs and profits when they are in the merchant store, and provide consumers with more attractive prices. The new pricing mechanism also makes the bill more concise and clear, and no longer includes international logistics costs, making it easier for sellers to evaluate product pricing and competition.
In short, understanding the hot-selling categories on the Jumia e-commerce platform and the latest pricing formula is the key to a successful business for sellers. However, the rules and conditions of the e-commerce market may change constantly, so it is recommended that sellers check the latest information or contact Jumia’s customer support team before settling in for accurate guidance. I hope this information will help sellers succeed on the Jumia platform!