Lazada, as a cross-border e-commerce platform, has some unique professional terms. It is very important for sellers to understand these terms because they are directly related to the effectiveness of store operations. In this article, we will quickly learn some common Lazada terms.
1. Abbreviation
In Lazada, the abbreviation refers to the abbreviation or short name of the store, usually a combination of letters and numbers. Each store’s abbreviation is unique and can help identify different stores.
2. GSP and ASC
**GSP (Global Selling Platform)**: Global Selling Platform, also known as the six-in-one seller backend. In GSP, sellers can manage and upload products, covering multiple national markets. The entrances include “ManageGlobalProducts” and “AddGlobalProducts”.
**ASC (Alibaba Seller Center)**: That is, the single-site seller backend of each country, used to manage sales in a single country. In ASC, sellers can handle business in a specific country. The entrance is usually an independent seller backend in each country, except for GSP.
3. Seller Shortcode
Seller Shortcode is a unique identifier for each store on the Lazada platform, consisting of an abbreviation and a combination of alphanumeric characters. You can find it in the following ways:
View the Shortcodes of six countries in GSP:
Open GSP
Click “Manage Global Products”
Click the store name
You can find the Shortcodes of each country under “Payment”
View the Shortcode of a single country in ASC:
Open ASC
Enter the ASC homepage
Click the store name
You can find the Shortcode of the store under the “Seller Account” page
4. Price
In Lazada, price involves two terms:
Retail Price: Original price, which is the standard price of the product.
Sale Price: Special or promotional price, usually used to indicate a discounted price for a product.
5. Seller SKU
Seller SKU is a unique identifier created by sellers for their products. Each product has a unique Seller SKU. A Seller SKU that has been used cannot be applied again, even if it is deleted.
6. Lazada SKU
Lazada SKU is a unique identifier assigned to a product by the Lazada platform. Each product has only one Lazada SKU and is unique on the platform. In different cases, there may be different naming methods, but the essence is the same.
There are usually two formats of Lazada SKU:
New Lazada SKU format: composed of numbers and dashes, such as "716792775_MY-1570454285". The old Lazada SKU format: includes a mixture of letters and numbers and a mark at the end, such as "AP519FAACVQFHYANMY-233377275".
No matter which format is adopted, Lazada SKU is unique and is used to identify the uniqueness of a specific product on the platform.
By understanding these basic terms of the Lazada platform, sellers can better understand and operate their stores, improve operational efficiency, and better cooperate with the Lazada platform.