Independent website sellers should all know that user experience is a purely subjective feeling established by users in the process of using the product. In the design of foreign trade independent websites, user experience involves visual design and practicality, safeguarding the interests of all stakeholders: making the independent website easy to use, valuable, and enjoyable for visitors. So how to improve user experience?
1. Mobile-friendly
Nowadays, the traffic of mobile terminals is getting larger and larger, and more and more users are browsing with mobile phones. Therefore, whether the foreign trade independent website can adapt to mobile terminals is also an important factor affecting user experience. If the seller only does PC stations, then when users open the independent website with mobile phones or tablets, there will be problems such as code confusion and layout confusion, which seriously affects the normal browsing of users.
Such independent websites have a high user churn rate and will also affect Google’s inclusion. Therefore, it is recommended that sellers choose responsive foreign trade independent websites when building independent websites, which are adaptive to various terminals, mobile phones, PCs, and tablets.
2. Improve the security of independent websites
When browsing independent websites, users are very concerned about the security of independent websites. If they feel that the independent website is not safe, they will directly close the independent website. On the one hand, we need to improve the security of the independent site and add an independent site SLL certificate, which allows users to display a security lock when accessing the independent site in Google Chrome.
It should be noted here that it is recommended that sellers install SLL when building a site. If you add a certificate later, you need to do a 301 redirect. In addition, the security of the independent site program is also very important. Be careful of being attacked, which will not only cause users to distrust sellers, but also cause the seller’s promotion work to be in vain.
3. The speed of opening the independent site
The opening speed of the independent site has a decisive influence on the user experience. In the Internet age, people often open many independent sites at the same time. If the seller’s independent site cannot be opened, users will directly close the independent site instead of browsing other independent sites.
If the opening speed of the independent site exceeds 10 seconds, more than 90% of users will be lost. Therefore, when sellers build independent sites, they must pay attention to the opening speed of the independent site.
One of the key factors affecting the speed of independent station opening is server selection. The purpose of sellers to build foreign trade independent stations is to browse foreign target customers, so sellers not only pay attention to the speed of opening domestic independent stations, but also pay more attention to the speed of opening independent stations in the target market. Therefore, it is recommended that sellers choose foreign servers, so that the response time of the independent station will be shorter.