After the company’s continuous marketing efforts, some potential high-quality customers will be converted into new customers of the company, and may be further converted into regular customers, old customers and loyal customers in turn. At this time, the company’s potential high-quality customer development has achieved phased results. According to the stage of customer loyalty, corresponding marketing strategies should be adopted to promote their conversion to a higher level of loyalty. Sales promotion methods should be more enriched, and the arrangement of advertising content should serve the marketing goals of the marketer at the current stage. The key customer strategy and “one-to-one marketing” should be able to reflect the corresponding enterprise resource allocation and inclination based on the customer’s contribution to the company’s revenue. Relationship marketing should be carried out for a long time to strengthen the win-win and interdependent cooperative relationship with customers.
The process of potential customer development may bring trouble and dissatisfaction to potential customers. Customer complaints and complaints are inevitable. Actively listen to potential customer complaints, sincerely accept potential customer criticism, and properly handle potential customer complaints. If customer complaints and complaints are handled properly, they will not only not leave a negative impression on customers, but will make customers become loyal customers of the company. The content about customer complaints will also be highlighted in the following chapters.
In the process of developing potential customers, we must learn to adopt the abandonment strategy.
After investing a lot of potential customer development resources and making long-term development efforts, it is still fruitless. Especially in the field of e-commerce, you need to contact a large number of consumers every day. It is impossible for every consumer to become a customer of the company. This requires the adoption of an abandonment strategy to eliminate and abandon some non-potential customers in a timely manner.