In the online field, email marketing strategies based on user needs can be adopted.
How to attract customers’ attention to the company’s products or services is the work to be done after market segmentation and identification of target customers. Providing distinctive services to potential high-quality customers is an effective way to attract their interest. Companies need to take the initiative to adopt appropriate methods to contact and contact potential high-quality customers, and then use various sales promotion methods to turn their potential needs into real needs. The way to establish contact with potential high-quality customers can be to hold distinctive lectures, performances, and even public welfare activities, and invite them to participate. These lectures and performances are carefully planned and prepared in advance. When celebrities or models are hired to participate in the performances, they can usually bring potential high-quality customers surprises and experiences that cannot be obtained through general channels. Companies choose the right time to promote their products in these activities. For example, Taobao.com holds the “Double Eleven Big Promotion” every day to give feedback to customers and attract more potential customers. During the festival, Taobao products are generally discounted. This approach can better maintain some old customers on the one hand, and attract the attention of some potential and new customers on the other hand, providing conditions for further cultivating high-quality customers.
Advertising, like promotion, should be carried out before other promotional means, to bombard potential high-quality customers, to deliver product and service information in a timely manner, and to establish a corporate image. From the analysis of the factors affecting the effectiveness of advertising, the theme positioning of the advertisement, the communication effect of the advertisement itself, and marketing factors other than advertising, the combined effect of the three factors on the advertising effect is an extremely complex nonlinear relationship.
E-mail marketing is when a company promotes its products and services, and after obtaining the customer’s permission in advance, sends product and service information to the customer via E-mail. It can be seen that sending advertisements to potential high-quality customers must meet three basic elements: based on user permission, delivering information via E-mail, and the information is valuable to the user.